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E-commerce Eye Candy – What is Alibaba? [Charticle]
Alibaba has been featured quite prominently in the news lately, and it behooves e-commerce professional to understand exactly what this company is and how it might impact their online sales strategy in...
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E-commerce Eye Candy – B2B E-commerce Evolution [Infographic]
This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Make no mistake; it is big – bigger even than its more famous sibling, the B2C market, and...
View ArticleIDC MarketScape: Worldwide Digital Commerce Applications 2014 Vendor Assessment
Every business in every industry is subject to competitive forces. How a business responds to these forces is what shapes that business’s competitive advantage relative to other players in their...
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Affiliate Marketing 101: Turning Visitors Into Paying Customers
Welcome to part four of the Affiliate Marketing 101 series. The first part explained the different types of affiliate websites you can choose to support your online affiliate business, and how to setup...
View ArticleBest Practices for Affiliate Marketing in EMEA
Do you know the international differences when advertising through affiliate marketing? These five best practices can help you effectively advertise in EMEA (Europe, Middle East and Africa). Know Your...
View ArticleThe Benefits and Risks of Affiliate Marketing
I recently heard some rumors that affiliate marketing is not a great revenue driver for online business. When I heard this, I decided to write a blog about the importance of affiliate marketing to an...
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Ad Blockers — Friend or Foe?
“The future of advertising is the Internet.” — Bill Gates “Surf the web without annoying ads!” blasts one well-known website promoting the installation of a browser extension that allows users to...
View ArticleFour Simple Steps to Maximize Affiliate Holiday Promotions
Holidays = shopping, lots of it! Brick-and-mortar retailers know it well, and with the continuous rise of online holiday sales, digital retailers are benefiting more than ever. “Deloitte forecasts an...
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Ecommerce Eye Candy — Mobile Ad Blocking [Infographic]
We look to The Mobile Majority this week for our Ecommerce Eye Candy, as their infographic digs deep on the implications of mobile ad blocking on iOS 9. Even if you live on the International Space...
View ArticleProfessional Networking — Costs and Benefits
It’s safe to say that the vast majority of affiliate marketers can be categorized as small businesses. In fact, most are one-person operations; it doesn’t get much smaller than that in the world of...
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